Sony BMG and Rahman - Create Ripples.

Sony Music has bagged the music rights of A R Rahman's next two big project in South India- Gautham Menon’s Vinnai Thaandi Varuvaaya (VTV) in Tamil and Telugu.

Divulging the marketing plans for the project, Sony Music Southern Repertoire head Ashok Parwani says: "We intend to make Vinnaithaandi Varuvaaya a crossover album as we believe A R Rahman as a brand and this music has the power to transcend language and regional barriers. We will service the song videos to all leading music channels – Tamil and National as AR Rahman has a universal reach”.

Remember the music of VTV was previewed at the Bafta Awards with much fanfare.

Added Parwani: “ Apart from servicing of songs on the radio and the web, we have a lot of on-ground and retail level innovations planned out in the form of road shows, special contests with instant gratifications, meet and greet with the cast and crew. On the digital and mobile front, we have a lot of innovations planned including the iPhone application – which will be a global first for Sony Music India
 
Author : MovieBuzz @ Sify.com

Is the Vtv Audio On hold to be released on 10th?

The answer seems to be yes. With the Birthday of the Music Legend falling on January 6th, it is expected that the Production crew is planning a event as said earlier. But the surprise in store is, will our Musical Genius be free on that day? No one thinks so. We expect that the audio launch would either be on 6th evening or on 7th of January. But the audio cd's will be available only from 10th of Jan as it takes time to deliver them to all the suppliers.

And fans in Europe are Concerned too, whether Ayngaran would sell it or it would be from Sony Music. So its all surprises from the movie and the movie crew of Vinnaithaandi Varuvaaya. Any way we will keep you all updated on this segment.

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